Meet Our Audience

AUDIENCE PROFILE.

1 %
MINISTERS OF MUSIC
1 %
PASTORS
1 %
WORSHIP LEADERS

The Decision Makers.

MEDIAN AGE IS 45

Women

44%

Men

56%

Employed By Church

83%

Church Profile.

71%

Have a worship band / orchestra

81%

Have a choir or choral group

71%

Have a youth choir

43%

Church Size <200

42%

Church Size 200-1,000

16%

Church Size 1,000>

Annual Budget.

1 %
<100K

73% have a budget <100K

1 %
<500K

27% have a budget <500k

45%

plan to continue their education at a college or seminary

54%

participate in and/or give to non-profits annually

72%

evaluate/review their insurance plan annually 

47%

of churches are building or expanding

Purchase History.

1 %
congregational equipment
1 %
audio/visual equipment
1 %
sound equipment
1 %
musical instruments
1 %
christian music
1 %
christian books
1 %
attend conferences/ seminary
1 %
attend christian concerts